Field Academy
Module 3 of 8

How to text in a lead

Minimum viable lead = company + what you saw + location. Even thin tips count.

The format is dead simple. There's no form, no app, no login. You text. Earshot's AI reads it and asks one or two short follow-ups if needed. Even a thin tip counts.

The minimum

Company name + what you saw or heard + location. If you've got those three things, send it.

Minimum viable lead
Acme Logistics in Hayward — saw a Now Hiring banner today
You

Better

Add a role or a contact. Even a first name and "supervisor" is gold.

Better
Acme Logistics Hayward, sign said hiring forklift + warehouse. Their supervisor Mike was on the dock
You

Gold-standard

Direct quote, urgency, headcount, contact info.

Gold-standard
Acme Logistics Hayward needs 8 forklift drivers asap, Mike Reyes is the hiring mgr, 510-555-0123. He told me at the gas station they've had 3 no-shows this week
You

Don't overthink it

Send the tip in plain English the way you'd text a friend. Earshot's AI fills in the gaps, asks follow-ups if it needs them, and structures the lead for the BD team automatically.

For staffing firms

Run this exact program for your field crew — Earshot delivers it by SMS, tracks completion, and pays bonuses on referred leads.

Book a 15-minute demo

Your next big deal is already within earshot.

Join firms who've turned their field workers into their most powerful business development asset.